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Franchising Hospitality Services (Hardcover) Loot Price: R4,224
Discovery Miles 42 240
Repayment Terms: R396 pm x 12*
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Franchising Hospitality Services (Hardcover): Conrad Lashley, Alison Morrison

Franchising Hospitality Services (Hardcover)

Conrad Lashley, Alison Morrison

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Loot Price R4,224 Discovery Miles 42 240 | Repayment Terms: R396 pm x 12*

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'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: September 2016
First published: 2000
Editors: Conrad Lashley • Alison Morrison
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 296
ISBN-13: 978-1-138-14873-4
Categories: Books > Business & Economics > Business & management > Ownership & organization of enterprises > Franchises
Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > Hotel & catering trades
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LSN: 1-138-14873-3
Barcode: 9781138148734

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