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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Franchises
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Franchising Hospitality Services (Paperback)
Loot Price: R1,717
Discovery Miles 17 170
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Franchising Hospitality Services (Paperback)
Expected to ship within 12 - 17 working days
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'Franchising in the Hospitality Industry' provides an overview of
the issues, debates and challenges associated with business
franchising.
In two parts, this text firstly looks at the issues from both an
academic and practitioner perspective. The second part looks more
closely at service sector groups in the hospitality industry, such
as hotels, leisure and catering using national and international
examples and illustrations. These demonstrate how the theories and
debates discussed in the first part, are tackled in real life
situations. Examples used are from well known companies such as
McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn,
Domino Pizza, Pierre Victoire amongst others.
an insight into the national and international activities of
franchise operations within the hospitality service sector and the
business dynamics associated with franchising in this context
identifies examples of best practice from the point of view of both
franchiser and franchisee
a holistic understanding of all issues involved by showing them in
a real life context
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