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Hospitality Retail Management - A Unit Manager's Guide (Paperback)
Loot Price: R960
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Hospitality Retail Management - A Unit Manager's Guide (Paperback)
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'Hospitality Retail Management' provides students and managers with
a practical guide to managing units in hospitality retail
organizations.
Customers rely on a particular chain of hotels, restaurants or
pubs to provide the same level of service and environment across
the board. This standardised service provides the customer with the
security of knowing what to expect from that particular
organisation. However, this standardisation allows little room for
creativity for individual managers to respond to the particular
needs of their local market. There is a growing realisation that
there is greater profitability if the chain can offer both
standardised services across all its retail operations while at the
same time allowing local managers the freedom to interpret the
needs of its local market as they see fit.
'Hospitality Retail Management' shows managers and students how
competitive advantage can be gained by adopting management
techniques which are both 'tight and loose', and demonstrates how
you can manage businesses with well-defined objectives while also
allowing local managers to interpret their local market as they see
fit.
Conrad Lashley has done extensive consultancy with companies such
as McDonalds and uses case studies from these companies to
reiterate key issues throughout the text.
Forms the basis of a complete course in unit management
development
Provides an overview of the range of skills needed for effective
unit management
Includes extensive examples of best practice from world-wide
companies and a substantial integrated case study
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