eBoot Camp - Proven Internet Marketing Techniques to Grow Your Business (Hardcover)

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	February 2009
First published:	2009
Authors:	Corey Perlman
Dimensions:	235 x 161 x 21mm (L x W x T)
Format:	Hardcover
Pages:	183
ISBN-13:	978-0-470-41159-9
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-470-41159-7
Barcode:	9780470411599

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!