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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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The insiders' guide to advertising - How the business of advertising really works (Paperback)
Loot Price: R313
Discovery Miles 3 130
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The insiders' guide to advertising - How the business of advertising really works (Paperback)
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Loot Price R313
Discovery Miles 3 130
Expected to ship within 10 - 15 working days
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Craig Mawdsley and Bridget Angear have created a concise and
enjoyable guide to the advertising industry. Drawing from their
decades of experience in the best advertising agencies in the
world, working with some of the biggest brands, they offer a view
on how the industry really works. The book covers agencies,
clients, media channels, new technology, how advertising works, the
culture of advertising, the ethics of advertising and the future of
the advertising industry. The book will be indispensable for anyone
considering a career in advertising, studying marketing or
advertising, or simply the casual reader keen to understand how
this fascinating industry works to shape our world.
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