Globalizing Ideal Beauty is the forgotten history of a group of
women copywriters whose successful ad campaigns went international
in the 1920s and spread an American notion of feminine appeal from
Bangor to Bangkok. This timely work explores how working women had
- and continue to have - major influence in business around the
world. Sutton's approach is grounded in a huge body of original
archival research that has so far remained largely untapped.
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