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Globalizing Ideal Beauty - Women, Advertising, and the Power of Marketing (Paperback) Loot Price: R2,623
Discovery Miles 26 230
Repayment Terms: R246 pm x 12*
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Globalizing Ideal Beauty - Women, Advertising, and the Power of Marketing (Paperback): D. Sutton

Globalizing Ideal Beauty - Women, Advertising, and the Power of Marketing (Paperback)

D. Sutton

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Loot Price R2,623 Discovery Miles 26 230 | Repayment Terms: R246 pm x 12*

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Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. This timely work explores how working women had - and continue to have - major influence in business around the world. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: July 2012
First published: July 2012
Authors: D. Sutton
Dimensions: 216 x 140 x 13mm (L x W x T)
Format: Paperback
Pages: 210
ISBN-13: 978-1-137-02100-7
Categories: Books > Humanities > History > History of specific subjects > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > History > History of specific subjects > General
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LSN: 1-137-02100-4
Barcode: 9781137021007

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