Entrepreneurship means different things to different people, but
the entrepreneurial personality is a critical success factor to any
new business. These traits are also increasingly in great demand at
established multinational corporations.
This groundbreaking textbook differs from its competitors by
placing an emphasis both on the core processes and practices of
entrepreneurship, as well as demonstrating the impact of complex,
local environments in shaping the processes of entrepreneurship.
Topics include:
- Main processes of entrepreneurial venture creation, innovation
and growth
- Operational steps characterizing processes of
entrepreneurship
- Establishing and realizing entrepreneurial ventures
- Core processes and practices of entrepreneurship
With case studies and interviews with entrepreneurs from across
the globe, Entrepreneurship's international approach makes it stand
out from other titles, providing students and practitioners alike
with a unique perspective on this subject.
A companion website featuring: a lecturer's guide, with extra
assignments and links to videos, PowerPoint slides for teaching
uses and a questionnaire with detailed feedback for students, is
available at: http: //cw.routledge.com/textbooks/9780415561204/
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