A father and son sales team reveal the secrets of sales success
In Golden Circle Secrets, father-and-son team Dale and Ben Midgley
show management and the sales team how to achieve consistent
success in sales. Based on a unique new strategy that responds to
customer values and expectations, the Midgleys reveal how sales and
management are inseparable components of sales success that must
work in tandem to produce consistent results for an organization.
Sales increase when management and its sales force are on the same
page. The "golden circle" is based on a customer-oriented business
system specifically designed to help companies attract and satisfy
customers and energize employees, while maintaining a consistently
healthy level of profits.
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