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Books > History > American history
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Selling Hate - Marketing the Ku Klux Klan (Paperback)
Loot Price: R871
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Selling Hate - Marketing the Ku Klux Klan (Paperback)
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Selling Hate is a fascinating and powerful story about the power of
a southern PR firm to further the Ku Klux Klan's agenda. Dale W.
Laackman's uncovered never-before-published archival material,
census records, and obscure books and letters to tell the story of
an emerging communications industry-an industry filled with
potential and fraught with peril. The brilliant, amoral, and
spectacularly bold Bessie Tyler and Edward Young Clarke-together,
the Southern Publicity Association-met the fervent William Joseph
Simmons (founder of the second KKK), saw an opportunity, and played
on his many weaknesses. It was the volatile, precarious terrain of
post-World War I America. Tyler and Clarke took Simmons's dying and
broke KKK, with its two thousand to three thousand associates in
Georgia and Alabama, and in a few short years swelled its
membership to nearly five million. Chapters were established in
every state of the union, and the Klan began influencing American
political and social life. Between one-third and one-half of the
eligible men in the country belonged to the organization. Even to
modern sensibilities, the extent of Tyler and Clarke's scheme is
shocking: the limitlessness of their audacity; the full-scale and
ongoing con of Simmons; the size of the personal fortunes they
earned, amassed, and stole in the process; and just how easily and
expertly they exploited the particular fears and prejudices of
every corner of America. You will recognize in this pair a very
American sense of showmanship and an accepted, even celebrated,
brash entrepreneurial hustle. And as their story winds down, you
will recognize the tainted and ultimately ineffectual congressional
hearings into the Klan's monumental growth.
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