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Books > Business & Economics > Business & management > Sales & marketing > Customer services
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Master Data Management in Practice - Achieving True Customer MDM (Hardcover)
Loot Price: R1,386
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Master Data Management in Practice - Achieving True Customer MDM (Hardcover)
Series: Wiley Corporate F&A
Expected to ship within 10 - 15 working days
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In this book, authors Dalton Cervo and Mark Allen show you how to
implement Master Data Management (MDM) within your business model
to create a more quality controlled approach. Focusing on
techniques that can improve data quality management, lower data
maintenance costs, reduce corporate and compliance risks, and drive
increased efficiency in customer data management practices, the
book will guide you in successfully managing and maintaining your
customer master data. You'll find the expert guidance you need,
complete with tables, graphs, and charts, in planning,
implementing, and managing MDM.
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