Master Data Management in Practice - Achieving True Customer MDM (Hardcover)

In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Series:	Wiley Corporate F&A
Release date:	July 2011
First published:	2011
Authors:	Dalton Cervo • Mark Allen
Foreword by:	Jill Dyche
Dimensions:	229 x 152 x 16mm (L x W x T)
Format:	Hardcover
Pages:	272
ISBN-13:	978-0-470-91055-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Customer services Books > Business & Economics > Business & management > Business mathematics & systems > General
LSN:	0-470-91055-0
Barcode:	9780470910559

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