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Creative Agency (Hardcover, 1st ed. 2021)
Loot Price: R3,612
Discovery Miles 36 120
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Creative Agency (Hardcover, 1st ed. 2021)
Series: Palgrave Studies in Creativity and Culture
Expected to ship within 12 - 17 working days
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This book offers a socio-cultural examination of contemporary
creativity studies. Drawing heavily on posthumanist, new
materialist and affective theoretics, the author argues in favour
of an expansive and sustainable approach to creativity which
contributes to an emergent 'creativity studies' inter-discipline.
It seeks to establish a broader consideration of creativity in
socio-culture, that extends beyond, or indeed refutes, the
narrowing aperture of entrepreneurship and innovation as synonyms
for creativity in economic, cultural and educational contexts and
discourses. Drawing on multiple case studies of creative relational
and creative ecological empirical research, this book integrates a
concern for personal, planetary and geo-political collaboration, as
an antidote for 'innovation for innovation's sake'.
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