"Implement the green strategies outlined in Dan Esty's and Andrew
Winston's bestseller "Green to Gold""
Hard-nosed business advice for gaining competitive advantage
through sustainability action in buildings and operations,
information technology, product design, sourcing, manufacturing,
logistics and transportation, marketing, accounting, and other key
business functions
Whether you are a climate change skeptic or an environmentalist,
sustainability issues cannot be ignored in today's corporate world.
With rising energy and natural resource costs, intensified
regulations, investor pressures, and a growing demand for
environmentally friendly products, sustainability is no longer an
option--it's a business imperative.
Unlike many green business books, the "Playbook" skips the
environmental ideology and deals exclusively with tools and
strategies that have been shown to cut costs, reduce risks, drive
revenues, and build brand identity.Builds on Dan Esty and Andrew
Winston's prizewinning "Green to Gold," which has become a business
classic and a staple of management training across the world.Shows
in detail how each business function or department can achieve an
eco-advantage over the competitionOffers frameworks, checklists,
and action plans applicable to any business-big or small, in
manufacturing or services
"The Green to Gold Business Playbook" gives you the tools to
make green work"-"and work profitably-for your business.
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