Daniel Ehls analyzes the impact of contextual factors on attracting
volunteers into open initiatives. He answers challenging questions
like why do users join one community over another and what are
attractive conditions for user and open innovation With a discrete
choice experiment, Daniel Ehls identifies openness trade-offs and
joining preferences contingent on access, usage and sponsorship.
Also, he reveals causes of taste heterogeneity and shows how
context and personality determine joining decisions. Management
insights target organizational behavior, e.g. how the governance
structure affects user actions, and competitive strategy, e.g. how
to source external distributed knowledge.
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