Point of Sale - Analyzing Media Retail (Hardcover)

Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars with their fingers on the pulse of both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries. The book reveals why retail matters as a site of transactional significance to industries as well as a crucial locus of meaning and interactional participation for consumers. In addition to examining how industries connect books, DVDs, video games, lifestyle products, toys, and more to consumers, it also interrogates the changes in media circulation driven by the collision of digital platforms with existing retail institutions. By grappling with the contexts in which we buy media, Point of Sale uncovers the underlying tensions that define the contemporary culture industries.

General

Imprint:	Rutgers University Press
Country of origin:	United States
Release date:	December 2019
Editors:	Daniel Herbert • Derek Johnson
Contributors:	Daniel Herbert • Derek Johnson • Emily West • Greg Steirer • Heikki Tyni • Olli Sotamaa • Elizabeth Affuso • Avi Santo
Dimensions:	229 x 152mm (L x W)
Format:	Hardcover
Pages:	300
ISBN-13:	978-0-8135-9553-5
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Arts & Architecture > Performing arts > Technical & background skills > Stage & theatre management Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
LSN:	0-8135-9553-3
Barcode:	9780813595535

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