"Always a better way" was WD Farr's motto. As a Colorado rancher,
banker, cattle feeder, and expert in irrigation, Farr (1910-2007)
had a unique talent for building consensus and instigating change
in an industry known for its conservatism. With his persistent
optimism and gregarious personality, Farr's influence extended from
next-door neighbors and business colleagues to U.S. presidents and
foreign dignitaries. In this biography, Daniel Tyler chronicles
Farr's singular life and career. At the same time, he tells a
broader story of sweeping changes in agricultural production and
irrigated agriculture in Colorado and across the West during the
twentieth century.
WD was a third-generation descendant of western farming
pioneers, who specialized in sheep feeding. While learning all he
could from his father and grandfather, WD developed a new vision:
to make cattle profitable. He sought out experienced livestock
experts to help him devise ways to produce beef year-round. When
World War II ended, and the troops came home tired of wartime
mutton, the beef industry took off. With his new innovations in
place, WD was ready.
Tyler also reveals WD's influence in securing water supplies for
farmers and ranchers and in establishing water conservation
policies. Early in his career, WD helped sell the Colorado-Big
Thompson Project to skeptical, debt-ridden farmers. In 1955, he
became a board member for the Northern Colorado Water Conservancy
District, a post he held for forty years.
Tyler bases his portrait of WD Farr on extensive archival
research and dozens of interviews with people who knew him
personally or by reputation. In the end, Tyler shows that although
not everybody agreed, or will agree, with Farr's stands on
particular issues, this "cowboy in the boardroom" led by his own
example. By embracing change and seeking consensus rather than
forcing his will on others, his greatest legacy--as revealed in
this book--may be the model of leadership he provided.
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