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The Fashion Business - Theory and Practice in Strategic Fashion Management (Paperback) Loot Price: R1,334
Discovery Miles 13 340
Repayment Terms: R125 pm x 12*
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The Fashion Business - Theory and Practice in Strategic Fashion Management (Paperback): Dario Golizia

The Fashion Business - Theory and Practice in Strategic Fashion Management (Paperback)

Dario Golizia

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Loot Price R1,334 Discovery Miles 13 340 | Repayment Terms: R125 pm x 12*

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* Offers a completely unique and fresh approach to the fashion industry; dividing into thirteen core sectors to analyse and compare the varying business models and strategic approaches * Uses a huge range of global examples throughout the book to demonstrate how the theory translates to practice in each segment identified * Covers all areas related to the management and marketing of specific brands, including brand image, supply chain, communication, price point, merchandising and social media

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: July 2021
First published: 2022
Authors: Dario Golizia
Dimensions: 246 x 174 x 24mm (L x W x T)
Format: Paperback
Pages: 222
ISBN-13: 978-0-367-49055-3
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
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LSN: 0-367-49055-2
Barcode: 9780367490553

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