The Fashion Business - Theory and Practice in Strategic Fashion Management (Paperback)

* Offers a completely unique and fresh approach to the fashion industry; dividing into thirteen core sectors to analyse and compare the varying business models and strategic approaches * Uses a huge range of global examples throughout the book to demonstrate how the theory translates to practice in each segment identified * Covers all areas related to the management and marketing of specific brands, including brand image, supply chain, communication, price point, merchandising and social media

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	July 2021
First published:	2022
Authors:	Dario Golizia
Dimensions:	246 x 174 x 24mm (L x W x T)
Format:	Paperback
Pages:	222
ISBN-13:	978-0-367-49055-3
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
LSN:	0-367-49055-2
Barcode:	9780367490553

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