How to Market Your Business - A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing (Paperback, 6th Revised edition)

Written in straightforward language, this useful guide offers tried and tested advice on constructing profitable marketing strategies for your business. Revealing how to revitalize your products and services using straightforward marketing know-how, How to Market Your Business covers everything from market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully. Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	February 2008
First published:	2008
Authors:	Dave Patten
Dimensions:	234 x 154 x 18mm (L x W x T)
Format:	Paperback
Pages:	262
Edition:	6th Revised edition
ISBN-13:	978-0-7494-5145-5
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-7494-5145-9
Barcode:	9780749451455

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