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Bottlenecks - Aligning UX Design with User Psychology (Paperback, 1st ed.)
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Bottlenecks - Aligning UX Design with User Psychology (Paperback, 1st ed.)
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Learn the psychological constrictions of attention, perception,
memory, disposition, motivation, and social influence that
determine whether customers will be receptive to your digital
innovations. Bottlenecks: Aligning UX Design with User Psychology
fills a need for entrepreneurs, designers, and marketing
professionals in the application of foundational psychology to
user-experience design. The first generation of books on the topic
focused on web pages and cognitive psychology. This book covers
apps, social media, in-car infotainment, and multiplayer video
games, and it explores the crucial roles played by behaviorism,
development, personality, and social psychology. Author David Evans
is an experimental psychology Ph.D. and senior manager of consumer
research at Microsoft who recounts high-stakes case studies in
which behavioral theory aligned digital designs with the
bottlenecks in human nature to the benefit of users and businesses
alike. Innova tors in design and students of psychology will learn:
The psychological processes determining users' perception of,
engagement with, and recommendation of digital innovations Examples
of interfaces before and after simple psychological alignments that
vastly enhanced their effectiveness Strategies for marketing and
product development in an age of social media and behavioral
targeting Hypotheses for research that both academics and
enterprises can perform to better meet users' needs Who This Book
Is For Designers and entrepreneurs will use this book to give their
innovations an edge on what are increasingly competitive platforms
such as apps, bots, in-car apps, augmented reality content.
Usability researchers and market researchers will leverage it to
enhance their consulting and reporting. Students and lecturers in
psychology departments will want it to help land employment in the
private sector. Praise "Bottlenecks' is a tight and eminently
actionable read for business leaders in startups and enterprises
alike. Evans gives us a rich sense of key psychological processes
and even richer examples of them in action." - Nir Eyal, Author of
Hooked: How to Build Habit-Forming Products "Clients frequently ask
our UX researchers and designers for deeper truths about why
certain designs work and others fail. Bottlenecks offers practical
explanations and evidence based on the idea that human cognition
did not begin with the digital age." - John Dirks, UX Director and
Partner, Blink UX "Bottlenecks brings together two very important
aspects of user experience design: understanding users and
translating this into business impact. A must-read for anyone who
wants to learn both." - Josh Lamar, Sr. UX Lead, Microsoft Outlook
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