David Collins, a well respected scholar of management gurus proves
a critical reappraisal of the very influential work of Tom Peters.
This volume examines his key works and reviews his detractors,
offering an analysis of his contributions to the field of
management that goes beyond the simple chronological model that has
previously been used. Collins focuses on the changing narratives of
Tom Peters and proposes a four-fold narrative typlogy to explore
this guru's evolving account of the business of management. The
book argues that Peters' success as a guru derives from his
abilities as a storyteller. The author notes a decline in Peters'
storytelling and an increasing reliance on certain story types.
Furthermore he observes that this guru now tends to place himself
at the centre of his narratives of business and change. On the
strength of this analysis Collins concludes that Peters has 'lost
the plot' and argues that new and more appropriate, narratives must
be sought and developed. Critical and compelling, this excellent
book is a must read for all students and instructors working across
the management spectrum, especially in the areas of management,
organizational behaviour, change management and corporate strategy.
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