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The Lab - Creativity and Culture (Hardcover)
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The Lab - Creativity and Culture (Hardcover)
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Never has the spirit of innovation been more highly valued than
today. Around the world, people see the hard-to-teach skills of
creativity as the lifeblood of cultural change and the engine of
economic development. In "The Lab," David Edwards presents a
blueprint for revitalizing labs with "artscience"? creative thought
that erases conventional boundaries between art and science?to
produce innovations that otherwise might never see the light of
day. At the heart of "The Lab" is "cultural incubation," whereby
ideas translate with free-wheeling public exchange through a kind
of innovation funnel from educational settings (as in The Lab at
Harvard University), to cultural settings (as at Le Laboratoire in
Paris and elsewhere), to realizations as innovative products or
humanitarian initiatives (within LaboGroup and other translation
labs around the globe). With examples ranging from breathable
chocolate (Le Whif) to contemporary art installations that explore
the neuroscience of fear, Edwards shows how a measured-risk,
seed-investment, mentorship-focused network of labs can allow
exotic, unexpected ideas to flourish without being killed off at
the first hint of impracticality. Unique to the innovation funnel
is how creator risk is encouraged but also managed by mentors and
others in each lab, so that the most daring ideas lighting African
villages with microbiotic lamps, or cleaning the air with
plant-based filters can emerge within passionate and sometimes
inexperienced creative bands. Lively and engaging, replete with
anecdotes that bring Edwards's unique personal experience in
developing artscience labs to life, "The Lab" approaches innovation
from exciting new angles, finding invigorating ways to repurpose
our most creative assets in scientific exploration, artistic
imagination, and business model-building. David Edwards teaches at
Harvard University in the School of Engineering and Applied
Sciences. His creative work is described at www.davidideas.com.
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