Management Speak - Why We Listen to What Management Gurus Tell Us (Hardcover)

Management gurus continue to exert tremendous influence over management thinking and strategy, not only through their published works, but more significantly via the international management lecture circuit. Research suggests that public performances are critical to their popularity and success, and that the "best" gurus are all highly skilled in persuasive communication techniques.
This book examines techniques, both verbal and non-verbal, used by gurus to communicate their messages and identifies several additional techniques which enhance the gurus' reputations as highly effective orators. It focuses on video recordings of public lectures given by Tom Peters, Rosabeth Moss Kanter, Kenneth Blanchard, Daniel Goleman, Gary Hamil, Charles Handy and Peter Senge who are all renowned for their public performances and the impact they have had on organizational life.
Challenging and original, this text provides a unique insight into the management guru industry and the persuasive skills of some its leading proponents.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	August 2005
First published:	2005
Authors:	David Greatbatch • Timothy Clark
Dimensions:	216 x 138 x 15mm (L x W x T)
Format:	Hardcover
Pages:	170
ISBN-13:	978-0-415-30622-5
Categories:	Books > Business & Economics > Business & management > Business communication & presentation > General Promotions
LSN:	0-415-30622-1
Barcode:	9780415306225

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