In Using Conversation Analysis, David Greatbatch and Timothy Clark
introduce the key elements of conversation analysis, an
increasingly prominent form of business research analysis, which
involves analysing audio and visual recordings of naturally
occurring talk-in-interaction such as television speeches and
interview exchanges, to see how meanings are constructed. Ideal for
Business and Management students reading for a Master's degree,
each book in the series may also serve as reference books for
doctoral students and faculty members interested in the method.
Part of SAGE's Mastering Business Research Methods Series,
conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K.
Narayanan and designed to support researchers by providing in-depth
and practical guidance on using a chosen method of data collection
or analysis.
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