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The Psychology of Innovation in Organizations (Hardcover)
Loot Price: R2,203
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The Psychology of Innovation in Organizations (Hardcover)
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In today's highly competitive market, organizations increasingly
need to innovate in order to survive. Drawing on a wealth of
psychological research in the field of creativity, David H. Cropley
and Arthur J. Cropley illustrate practical methods for
conceptualizing and managing organizational innovation. They
present a dynamic model of the interactions between four key
components of creativity - product, person, process, and press -
which function as building blocks of innovation. This volume sheds
new light on the nature of innovative products and the processes
that generate them, the psychological characteristics of innovative
people, and the environments that facilitate innovation. It also
fills a significant gap in the current literature by addressing the
paradoxical quality of organizational innovation, which may be both
helped and hindered by the same factors. The authors demonstrate
that with proper measurement and management, organizations can
effectively encourage individuals to produce and take advantage of
novel ideas.
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