`This is a very clear and concise summary of media studies, present
and future. There is no other book that can both be used as a
teaching tool and can help scholars organize their thinking about
new media as this book can' - Steve Jones, University of Chicago
This book offers an introduction to communication theory that is
appropriate to our post-broadcast, interactive, media environment.
The author contrasts the `first media age' of broadcast with the
`second media age' of interactivity. Communication Theory argues
that the different kinds of communication dynamics found in
cyberspace demand a reassessment of the methodologies used to
explore media, as well as new understandings of the concepts of
interaction and community (virtual communities and broadcast
communities). The media are examined not simply in terms of
content, but also in terms of medium and network forms. Holmes also
explores the differences between analogue and digital cultures, and
between cyberspace and virtual reality. The book serves both as an
upper level textbook for New Media courses and a good general guide
to understanding the sociological complexities of the modern
communications environment.
General
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