IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a
dorm-room novelty to a company with 500 million users. It is one of
the fastest growing companies in history, an essential part of the
social life not only of teenagers but hundreds of millions of
adults worldwide. As Facebook spreads around the globe, it creates
surprising effects--even becoming instrumental in political
protests from Colombia to Iran.
Veteran technology reporter David Kirkpatrick had the full
cooperation of Facebook's key executives in researching this
fascinating history of the company and its impact on our lives.
Kirkpatrick tells us how Facebook was created, why it has
flourished, and where it is going next. He chronicles its successes
and missteps, and gives readers the most complete assessment
anywhere of founder and CEO Mark Zuckerberg, the central figure in
the company's remarkable ascent. This is the Facebook story that
can be found nowhere else.
How did a nineteen-year-old Harvard student create a company
that has transformed the Internet and how did he grow it to its
current enormous size? Kirkpatrick shows how Zuckerberg steadfastly
refused to compromise his vision, insistently focusing on growth
over profits and preaching that Facebook must dominate (his word)
communication on the Internet. In the process, he and a small group
of key executives have created a company that has changed social
life in the United States and elsewhere, a company that has become
a ubiquitous presence in marketing, altering politics, business,
and even our sense of our own identity. This is the Facebook
Effect.
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