Books > Business & Economics > Business & management > Management of specific areas
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Business Intelligence - The Savvy Manager's Guide (Paperback, 2nd edition)
Loot Price: R1,159
Discovery Miles 11 590
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Business Intelligence - The Savvy Manager's Guide (Paperback, 2nd edition)
Series: The Morgan Kaufmann Series on Business Intelligence
Expected to ship within 12 - 17 working days
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Total price: R1,179
Discovery Miles: 11 790
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Business Intelligence: The Savvy Managers Guide, Second Edition,
discusses the objectives and practices for designing and deploying
a business intelligence (BI) program. It looks at the basics of a
BI program, from the value of information and the mechanics of
planning for success to data model infrastructure, data
preparation, data analysis, integration, knowledge discovery, and
the actual use of discovered knowledge. Organized into 21 chapters,
this book begins with an overview of the kind of knowledge that can
be exposed and exploited through the use of BI. It then proceeds
with a discussion of information use in the context of how value is
created within an organization, how BI can improve the ways of
doing business, and organizational preparedness for exploiting the
results of a BI program. It also looks at some of the critical
factors to be taken into account in the planning and execution of a
successful BI program. In addition, the reader is introduced to
considerations for developing the BI roadmap, the platforms for
analysis such as data warehouses, and the concepts of business
metadata. Other chapters focus on data preparation and data
discovery, the business rules approach, and data mining techniques
and predictive analytics. Finally, emerging technologies such as
text analytics and sentiment analysis are considered. This book
will be valuable to data management and BI professionals, including
senior and middle-level managers, Chief Information Officers and
Chief Data Officers, senior business executives and business staff
members, database or software engineers, and business analysts.
General
Imprint: |
Morgan Kaufmann Publishers In
|
Country of origin: |
United States |
Series: |
The Morgan Kaufmann Series on Business Intelligence |
Release date: |
December 2012 |
First published: |
October 2012 |
Authors: |
David Loshin
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Dimensions: |
229 x 152 x 30mm (L x W x T) |
Format: |
Paperback
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Pages: |
370 |
Edition: |
2nd edition |
ISBN-13: |
978-0-12-385889-4 |
Categories: |
Books >
Business & Economics >
Business & management >
Management of specific areas >
General
|
LSN: |
0-12-385889-5 |
Barcode: |
9780123858894 |
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