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Event Bidding - Politics, Persuasion and Resistance (Hardcover)
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Event Bidding - Politics, Persuasion and Resistance (Hardcover)
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Bidding contests for sporting and cultural events are attracting
increasing media and public attention. Yet, despite the cost, size
and scale of these bidding contests, relatively little academic
attention has been paid to the strategies and tactics used to
develop successful bids. Event Bidding: Politics, Persuasion and
Resistance develops a comprehensive, critical understanding of the
bidding processes surrounding the award of major peripatetic
events. This is achieved by drawing together existing knowledge on
the subject of event bidding, combining this with historical and
contemporary examples to enable a critical commentary on the
bidding process itself and the struggle for power that it
represents. The text draws on case studies of 'mega events'
including the FIFA World Cup and the Olympic Games as well as a
range of smaller peripatetic events from across the world to
analyse the bidding process and some of the increasingly
controversial issues which emerge during often lengthy and
expensive bid campaigns. Finally, the text reflects on a range of
critical issues of contemporary significance in bidding contests,
including the growing ethical and governance issues surrounding the
development and award of events as well as the impact of growing
oppositional movements surrounding each contest. This timely volume
brings theory and practice together in one place to produce a
critical appraisal of a phenomenon with a relatively recent history
and is particularly suitable for students, researchers and
academics of sports, events, tourism and related subject fields
focusing on the strategic and political dimensions of major events.
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