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How to Write Bids That Win Business - A guide to improving your bidding success rate and winning more business (Hardcover)
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How to Write Bids That Win Business - A guide to improving your bidding success rate and winning more business (Hardcover)
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How To Write Bids That Win Business brings together over 30 years
of know-how in creating and crafting successful bids for tendered
contracts. This book is an invaluable guide for bid managers and
bid writing teams. It shows you how to: - create a bid writing
strategy that plays to your organisation's strengths - increase
your success rate by focusing on bids you are more likely to win -
avoid at the outset bidding for contracts you don't want to win -
embed robust bid writing management systems that deliver results
time after time - ensure you follow the three golden rules for bid
writing success Based on extensive research, How To Write Bids That
Win Business explains what bid evaluators are really looking for,
by deconstructing the questions asked and explaining how to answer
them to achieve top scores. Parts I to III guide you through the
complete bid creation process, providing the tips, techniques and
tactics for maximising your effectiveness at the shortlister
interview. In Part IV the book examines the forces shaping the
future of bid writing, and outlines the three key factors for
success in the years to come. Co-authors Martyn Curley and Stephen
Oldbury, co-founders of Bidwriting.com, have advised many UK
business-to-business organisations across 35 commercial sectors.
David Molian was for many years Director of Cranfield School of
Management's renowned Business Growth Programme and has consulted
for numerous companies on developing their brands and growing their
businesses. He is a Criticaleye Thought Leader and remains a
visiting Fellow at Cranfield. If you are looking to take your
organisation's bidding performance to the next level, improving
profitability and morale throughout the business, How To Write Bids
That Win Business is the book you need.
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