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Invisible Engines - How Software Platforms Drive Innovation and Transform Industries (Paperback)
Loot Price: R565
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Invisible Engines - How Software Platforms Drive Innovation and Transform Industries (Paperback)
Series: The MIT Press
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List price R692
Loot Price R565
Discovery Miles 5 650
You Save R127 (18%)
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Total price: R585
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Harnessing the power of software platforms: what executives and
entrepreneurs must know about how to use this technology to
transform industries and how to develop the strategies that will
create value and drive profits. Software platforms are the
invisible engines that have created, touched, or transformed nearly
every major industry for the past quarter century. They power
everything from mobile phones and automobile navigation systems to
search engines and web portals. They have been the source of
enormous value to consumers and helped some entrepreneurs build
great fortunes. And they are likely to drive change that will dwarf
the business and technology revolution we have seen to this point.
Invisible Engines examines the business dynamics and strategies
used by firms that recognize the transformative power unleashed by
this new revolution-a revolution that will change both new and old
industries. The authors argue that in order to understand the
successes of software platforms, we must first understand their
role as a technological meeting ground where application developers
and end users converge. Apple, Microsoft, and Google, for example,
charge developers little or nothing for using their platforms and
make most of their money from end users; Sony PlayStation and other
game consoles, by contrast, subsidize users and make more money
from developers, who pay royalties for access to the code they need
to write games. More applications attract more users, and more
users attract more applications. And more applications and more
users lead to more profits. Invisible Engines explores this story
through the lens of the companies that have mastered this
platform-balancing act. It offers detailed studies of the personal
computer, video game console, personal digital assistant, smart
mobile phone, and digital media software platform industries,
focusing on the business decisions made by industry players to
drive profits and stay a step ahead of the competition. Shorter
discussions of Internet-based software platforms provide an
important glimpse into a future in which the way we buy, pay,
watch, listen, learn, and communicate will change forever. An
electronic version of this book is available under a Creative
Commons license.
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