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Designing Interactive Worlds With Words - Principles of Writing As Representational Composition (Hardcover)
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Designing Interactive Worlds With Words - Principles of Writing As Representational Composition (Hardcover)
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No two writing situations are exactly the same and skilled writers,
like skilled painters, must develop the know-how to represent the
objects of their writing as part of a flexible art. This special
art of writing lies hidden between grammar--the well-formedness of
sentences--and genre--the capacity of texts to perform culturally
holistic communicative functions (e.g., the memo, the strategic
report, the letter to the editor). Concealed between grammar and
genre, this less visible art of writing is what Kaufer and Butler
call "representational composition." Texts within this hidden art
are best viewed not primarily as grammatical units or as genre
functions, but as bearers of design elements stimulating imagistic,
narrative, and information-rich worlds, and as an invitation to
readers to explore and interact with them.
This volume presents a systematic study of the principles that
underlie writing as representational composition. Drawing from
student models derived from a studio method, the authors use each
chapter to present a different aspect of what unfolds--across the
course of the book--into a cumulative, interactive, and unified
body of representational principles underlying the design of texts.
They reveal what makes the textual representations achieved by
expert writers worthwhile, and, at the same time, difficult for
novice writers to reproduce. Extending the framework of their 1996
volume, "Rhetoric and the Arts" of Design, into a realm of textual
design, this volume will interest students and instructors of
writing, rhetoric, and information design.
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