The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory.
This, combined with a thorough explanation of careers, makes it a key text as it provides an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising.
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