Big Data and data science have become game-changers in the modern business world, but
what are they and how can you practically use them to improve performance and results?
Big Data Demystified will help you use big data and data science to your advantage: better
understand your market, build better products, know your customer and improve your
financial results.
- Hot topic – Everyone knows ‘big data’ but not what do with it. This book explains the concepts
and gives practical steps on how the reader can make the knowledge useful.
- Case studies – Examples from real businesses on how big data transformed their results.
- Dip in/out – Part 2 contains chapters for each part of the business so you can focus on the right
stuff.
- Expert author – David Stephenson is a big data expert
Big Data Demystified explains the fundamental concepts behind Big Data with examples of how
businesses across a range of sectors are experiencing tremendous performance boosts and seizing
competitive advantage. It shows you how to build better products, know your customer and improve
your results quickly and efficiently. Big data and data science are big topics, but based on simple
principles. Once you know and understand these principles, you will be amazed at how you can
transform your business. Find out how an airline reduced delayed arrivals by 25%, a global
packaged-goods company increased annual profits by tens of millions of dollars, and a
pharmaceuticals
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