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Outnumbered - From Facebook and Google to Fake News and Filter-bubbles - The Algorithms That Control Our Lives (Hardcover)
Loot Price: R433
Discovery Miles 4 330
You Save: R98
(18%)
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Outnumbered - From Facebook and Google to Fake News and Filter-bubbles - The Algorithms That Control Our Lives (Hardcover)
(2 ratings, sign in to rate)
List price R531
Loot Price R433
Discovery Miles 4 330
You Save R98 (18%)
Expected to ship within 9 - 15 working days
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'Fascinating' Financial Times Algorithms are running our society,
and as the Cambridge Analytica story has revealed, we don't really
know what they are up to. Our increasing reliance on technology and
the internet has opened a window for mathematicians and data
researchers to gaze through into our lives. Using the data they are
constantly collecting about where we travel, where we shop, what we
buy and what interests us, they can begin to predict our daily
habits. But how reliable is this data? Without understanding what
mathematics can and can't do, it is impossible to get a handle on
how it is changing our lives. In this book, David Sumpter takes an
algorithm-strewn journey to the dark side of mathematics. He
investigates the equations that analyse us, influence us and will
(maybe) become like us, answering questions such as: Who are
Cambridge Analytica? And what are they doing with our data? How
does Facebook build a 100-dimensional picture of your personality?
Are Google algorithms racist and sexist? Why do election
predictions fail so drastically? Are algorithms that are designed
to find criminals making terrible mistakes? What does the future
hold as we relinquish our decision-making to machines? Featuring
interviews with those working at the cutting edge of algorithm
research, including Alex Kogan from the Cambridge Analytica story,
along with a healthy dose of mathematical self-experiment,
Outnumbered will explain how mathematics and statistics work in the
real world, and what we should and shouldn't worry about. A lot of
people feel outnumbered by algorithms - don't be one of them.
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