This text provides upper-level undergraduate students with an
international managerial perspective that concisely integrates both
market (i.e., industry structure) and nonmarket (i.e., political
forces) analysis. Conklin teaches students how to understand the
impact of environmental forces on the firm's profitability, how to
prioritize both risks and opportunities, how to analyze the
relationships among them, and how to recommend firm responses to
them to maximize MNE profitability.
Key FeaturesEnvironmental forces and their interrelationships
are clearly organized and analyzed under four broad themes: social,
technological, economic, and political forces.Each issue is clearly
correlated to real management decision-making in chapter
introductions, which discuss the strategies and management
practices required to respond effectively to various environmental
forces.Students learn to assess the changes in environmental forces
over time and to ascertain the relative attractiveness of various
nations as alternative sites for conducting
business.Chapter-opening lists of critical skills and capabilities
provide a focus and guide for the material in the chapter, relating
theories to practical applications.Chapter-ending case excerpts
with discussion questions provide illustrative real-world
situations related to issues presented in that chapter and
challenge students to come up with their own recommended
solutions.
General
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