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Contemporary Issues in International Business - Institutions, Strategy and Performance (Paperback, Softcover reprint of the original 1st ed. 2018)
Loot Price: R3,482
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Contemporary Issues in International Business - Institutions, Strategy and Performance (Paperback, Softcover reprint of the original 1st ed. 2018)
Series: The Academy of International Business
Expected to ship within 10 - 15 working days
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The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter)
Published in association with the UK and Ireland Chapter of the
Academy of International Business. This brand new edited collection
addresses the growing uncertainty and socio-economic challenges of
globalisation and its profound implications for the strategies and
operations of multinational enterprises (MNEs). Responding to the
new balance in international business, the authors offer valuable
insights into the co-evolutionary processes involved in
headquarters-subsidiary relationships, the need for novel
strategies by MNEs to retain competitive advantage, improve
performance and contribute to the global economy.
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