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Rhetoric as Currency - Hoover, Roosevelt, and the Great Depression (Hardcover, 1st ed)
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Rhetoric as Currency - Hoover, Roosevelt, and the Great Depression (Hardcover, 1st ed)
Series: Presidential Rhetoric Series
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Hoover, the president of economic depression; Roosevelt the
president of recovery--the public images of these two men are so
firmly fixed that they offer shorthand ways to talk about the era
we know as the Great Depression. Yet their views on economic policy
for taking the country out of its greatest economic calamity were
not so different as is often supposed. Indeed, the famed journalist
Walter Lippmann once claimed that Roosevelt's legislative measures
represented "a continuous evolution of the Hoover measures."
Moreover, both Hoover and Roosevelt shared a Keynesian conviction
that public confidence was vital to recovery. They differed
markedly, of course, in their ability to restore that confidence.
Roosevelt's advantage lay not just in his position in the changing
of the guard. He employed a skilled staff of speech writers, and he
had the negative example of Hoover before him from which to plot
rhetorical strategies that would be more effective. In Rhetoric as
Currency, Houck uses the historical context of the Great Depression
to explore the relationship of rhetoric to the economy and
specifically economic recovery. He closely analyzes Hoover's
rhetorical corpus from March 4, 1929, through March 3, 1933, and
Roosevelt's from January 3, 1930, through June 16, 1933. This
longitudinal study allows him to understand rhetoric as a process
rather than a series of isolated, discrete products. Houck first
examines Hoover's presidential rhetoric, tracing its paradoxes and
the radical shift that occurred in the final year of his
administration. The Depression, in his rhetoric, was a foe to be
vanquished by an optimistic Christian and civic faith, not federal
legislation. Once he determined that federal intervention was
indeed required, he could not return to the dais; rather, he relied
on an antagonistic press to carry his message of confidence.
Abdicating the rhetorical pulpit, he left it in the hands of those
opposed to him. Houck then studies the economic rhetoric of
Franklin Roosevelt as governor, candidate, president-elect, and
finally president. He traces the key similarities and differences
in Roosevelt's economic rhetoric with particular attention to an
embodied economics, wherein recovery was premised less on mental
optimism than a physical, active confidence.
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