Now you can master the core concepts in marketing management that
you need as a undergraduate marketing major, first-year MBA or EMBA
student with the detailed material in Iacobucci's MARKETING
MANAGEMENT, 5E. You are able to immediately apply the key concepts
you learn to cases, group work, or simulations that are assigned in
your course. MARKETING MANAGEMENT, 5E reflects the dynamic
environment facing today's marketers. Engaging explanations, timely
cases and memorable examples help you understand how an
increasingly competitive global marketplace and current changes in
technology affect the marketing decisions that today's managers
must make every day.
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