Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing

Buy Now

Marketing Management (Paperback, 5th edition) Loot Price: R1,194
Discovery Miles 11 940
Repayment Terms: R112 pm x 12*
You Save: R92 (7%)
Add to cart
Marketing Management (Paperback, 5th edition): Dawn Iacobucci

Marketing Management (Paperback, 5th edition)

Dawn Iacobucci

 (sign in to rate)
List price R1,286 Loot Price R1,194 Discovery Miles 11 940 | Repayment Terms: R112 pm x 12* You Save R92 (7%)

Bookmark and Share

Expected to ship within 10 - 15 working days

Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci's MARKETING MANAGEMENT, 5E. You are able to immediately apply the key concepts you learn to cases, group work, or simulations that are assigned in your course. MARKETING MANAGEMENT, 5E reflects the dynamic environment facing today's marketers. Engaging explanations, timely cases and memorable examples help you understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today's managers must make every day.

General

Imprint: South-Western College Publishing
Country of origin: United States
Release date: 2017
First published: 2018
Authors: Dawn Iacobucci
Dimensions: 254 x 204 x 14mm (L x W x T)
Format: Paperback
Pages: 352
Edition: 5th edition
ISBN-13: 978-1-337-27112-7
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
LSN: 1-337-27112-8
Barcode: 9781337271127

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Business Builder's Toolkit - A Practical Handbook For Business Leaders (Paperback): Nic Haralambous
The Business Builder's Toolkit - A…
Nic Haralambous Paperback R385 Discovery Miles 3 850
Sweat Scale Sell - Build Your Business Into An Asset Of Value (Paperback): Pavlo Phitidis
Sweat Scale Sell - Build Your Business…
Pavlo Phitidis Paperback R320 R290 Discovery Miles 2 900
Contemporary Management Principles (Paperback): T. Brevis, M. Vrba
Contemporary Management Principles
T. Brevis, M. Vrba Paperback  (2)
 R822 Discovery Miles 8 220
Legacide - Why Legacy Thinking Is The Silent Killer Of Innovation (Paperback): Richard Mulholland
Legacide - Why Legacy Thinking Is The…
Richard Mulholland Paperback  (1)
 R248 Discovery Miles 2 480
The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Sales Management (Paperback, 3rd Edition): L. Erwee, M C Cant
Sales Management
L. Erwee, M C Cant Paperback R385 Discovery Miles 3 850
Marketing Management (Paperback, 6th Edition): J.W. Strydom, C.J. Jooste, P.J. du Plessis
Marketing Management
J.W. Strydom, C.J. Jooste, … Paperback R865 R772 Discovery Miles 7 720
Marketing - An Introduction (Paperback, 4th Edition): M. Cant
Marketing - An Introduction
M. Cant Paperback R466 Discovery Miles 4 660
Relationship Marketing and CRM (Paperback, 4th ed): M. Tait, M. Robert-Lombard
Relationship Marketing and CRM
M. Tait, M. Robert-Lombard Paperback R632 Discovery Miles 6 320
Strategic Marketing (Paperback, 4th Edition): J.A. Wiid, M C Cant
Strategic Marketing
J.A. Wiid, M C Cant Paperback R573 R539 Discovery Miles 5 390
Marketing Concepts And Strategies (Paperback, 9th Edition): Sally Dibb, William Pride, Ferrell, Lyndon Simkin
Marketing Concepts And Strategies
Sally Dibb, William Pride, … Paperback R1,266 R1,185 Discovery Miles 11 850
International Marketing (Paperback, 2nd Revised edition): Burgess, Bothma
International Marketing
Burgess, Bothma Paperback  (1)
 R713 Discovery Miles 7 130

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners