Is any image in modern times more evocative of social change
than the computer? Popular mythology ascribes extraordinary powers
to computers in the ordering of human affairs. Computers are seen
as instruments of social transformation and economic change.
Indeed, it is hard not to find computers in the modern workplace,
let alone in the home. They are ubiquitous in government offices,
businesses large and small alike, the school, and not-for-profit
organizations. In this meticulously researched study of computers
and computing, authors James B. Rule, Debra Gimlin, and Sylvia
Sievers present a fascinating, entertaining, and thought-provoking
survey of the use of what may be the most powerful tool in today's
workplace. In the chapter entitled "The New York Study: Design and
Execution," the authors describe their inspiration for the
undertaking of their study, how they designed their research
methods, and how they obtained funding for the project. In the
chapter "What Computers Do; How Computing Changes," case studies
involving businesses that adopted greater computer usage are
described, and the authors explain how the new technology was
employed for their benefit. In "Employment and Efficiency" time
saving and cost-effectiveness qualities of computer technology are
explored. And in "Management and Structure," the authors posit the
role of the computer in organizational transformation. Computing in
Organizations is a timely and relevant work, and will prove of
great benefit to strategic consultants, business management
personnel, sociologists, and students of information technology.
James B. Rule is professor of sociology at the State University of
New York at Stony Brook, and is a member of the editorial board of
Dissent magazine. Debra Gimlin holds a doctorate in sociology, and
is vice president of V2, Inc., a strategic consulting and marketing
research firm for the pharmaceutical industry. She is the author of
Body Work: Beauty and Self-Image in American Culture. Sylvia
Sievers is currently pursuing a Ph.D. in sociology at the State
University of New York at Stony Brook. She is an experienced
researcher in computing use and has had several articles published
in scholarly journals.
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