"Whether you are a current student at a massage school or a
seasoned practitioner that is imagining a deeper understanding of
your career--I wrote this book in hope of assisting you on your
personal journey." --Debra Koerner
Rely on Success from the Start for the inspiration and practical
business guidance you need to enjoy a long and rewarding career in
massage therapy.
Business naivete is one of the primary reasons massage
therapists leave the profession. The author has written this text
to provide you with the business skills you need to envision and
then launch a successful career. Set yourself on your path to
success--right from the start.
Whether you choose to be an employee, independent contractor, or
business owner, this practical text will guide you every step of
the way Exercises and worksheets throughout will help you explore
and better understand your intentions as a therapist.
After crafting a vision and defining your personal success,
you'll establish the business and financial foundation you need to
meet your goals. From professionalism and business ethics, to money
matters, business planning, and marketing techniques, you'll find
all of the depth and detail you need--more than in most business
texts.
What's more, this is the only book that defines a systematic
approach to creating a flawless client experience. Positive massage
experiences lead to client loyalty which, in turn, generates the
referrals and word-of-mouth buzz crucial to maintaining and growing
your practice. The author walks you through all the important steps
to follow when interacting with your clients.
"When I reviewed the business books available for practitioners,
I felt many supported skill building only from an entrepreneurial
perspective. But, I saw a need to offer advice for therapists who
want to be successful as employees and independent contractors.
This text fills that gap by offering a comprehensive look at what a
successful career as a massage therapist can be, whatever career
path is chosen." --Debra Koerner
Nervous about writing your own business plan? No worries Success
from the Start guides you step by step as you complete your own
plan. Access a FREE template online at DavisPlus.
Your individual gifts and talents are needed, now more than
ever, by the millions of people who rely on massage and bodywork as
a vital part of their health and well-being. Ensure your career
longevity by developing a solid understanding of the world of
business.
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