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Understanding and Profiting from Intellectual Property in International Business - Strategies Across Borders (Hardcover, 3rd ed. 2021)
Loot Price: R3,671
Discovery Miles 36 710
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Understanding and Profiting from Intellectual Property in International Business - Strategies Across Borders (Hardcover, 3rd ed. 2021)
Expected to ship within 10 - 15 working days
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This book covers cross-border strategies to understand and profit
from intellectual property. It starts with a basic overview of IP
before focusing specifically on international business contexts.
The book then explores factors that affect IP-related business
activities in different countries. Next, follows a discussion of
the importance of managing IP valuation, people, and products,
which leads into an examination of strategies for obtaining value
from IP-related activities, including licensing. This edition
updates the contents and adds new contemporary cases, such as
internet-based crimes and trademarked sport brands. Readers will
gain an understanding of the significance of IP to corporate
success in the increasingly globalized world. With updated
knowledge on deriving value from IP, this book will provide
insights for practitioners to deal with cross-border issues of IP,
and for scholars across disciplines to advance studies of
cross-border issues and conflicts in IP.
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