Million Dollar Mailings - The Art and Science of Creating Money-Making Direct Mail, Including Secrets of Using Direct Mail to Make Money on the Internet (Hardcover, Revised ed)

An exclusive insider's look at the art and science of direct mail creative technique -- copy approaches, design, formats, offers -- unlike anything ever before assembled. In addition to the successful mailings shown and described in this updated edition, new topics include killer fundraising letters, the illustrated history of the magalog, and using direct mail to make money on the internet. This insider's look at the art and science of direct mail also contains an overview (complete with illustrations) of new trends in direct mail.

General

Imprint:	Bonus Books Inc
Country of origin:	United States
Release date:	April 1997
First published:	April 1997
Authors:	Denison Hatch
Dimensions:	286 x 225 x 40mm (L x W x T)
Format:	Hardcover
Pages:	536
Edition:	Revised ed
ISBN-13:	978-1-56625-162-4
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Computing & IT > Internet > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Business & management > Business communication & presentation > General
LSN:	1-56625-162-1
Barcode:	9781566251624

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