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Books > Business & Economics > Business & management > E-commerce
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Million Dollar Mailings - The Art and Science of Creating Money-Making Direct Mail, Including Secrets of Using Direct Mail to Make Money on the Internet (Hardcover, Revised ed)
Loot Price: R2,540
Discovery Miles 25 400
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Million Dollar Mailings - The Art and Science of Creating Money-Making Direct Mail, Including Secrets of Using Direct Mail to Make Money on the Internet (Hardcover, Revised ed)
Expected to ship within 18 - 22 working days
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An exclusive insider's look at the art and science of direct mail
creative technique -- copy approaches, design, formats, offers --
unlike anything ever before assembled. In addition to the
successful mailings shown and described in this updated edition,
new topics include killer fundraising letters, the illustrated
history of the magalog, and using direct mail to make money on the
internet. This insider's look at the art and science of direct mail
also contains an overview (complete with illustrations) of new
trends in direct mail.
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