The management and labor culture of the entertainment industry. In
popular culture, management in the media industry is frequently
understood as the work of network executives, studio developers,
and market researchers-"the suits"-who oppose the more productive
forces of creative talent and subject that labor to the
inefficiencies and risk aversion of bureaucratic hierarchies.
However, such portrayals belie the reality of how media management
operates as a culture of shifting discourses, dispositions, and
tactics that create meaning, generate value, and shape media work
throughout each moment of production and consumption. Making Media
Work aims to provide a deeper and more nuanced understanding of
management within the entertainment industries. Drawing from work
in critical sociology and cultural studies, the collection
theorizes management as a pervasive, yet flexible set of
principlesdrawn upon by a wide range of practitioners-artists,
talent scouts, performers, directors, show runners, and more-in
their ongoing efforts to articulate relationships and bridge
potentially discordant forces within the media industries. The
contributors interrogate managerial labor and identity, shine a
light on how management understands its roles within cultural and
creative contexts, and reconfigure the complex relationship between
labor and managerial authority as productive rather than solely
prohibitive. Engaging with primary evidence gathered through
interviews, archives, and trade materials, the essays offer
tremendous insight into how management is understood and performed
within media industry contexts. The volume as a whole traces the
changing roles of management both historically and in the
contemporary moment within US and international contexts, and
across a range of media forms, from film and television to video
games and social media.
General
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