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Books > Business & Economics > Business & management > Ownership & organization of enterprises
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Vertical Price Coordination and Brand Care - Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance (Paperback, 2013 ed.)
Loot Price: R1,820
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Vertical Price Coordination and Brand Care - Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance (Paperback, 2013 ed.)
Series: SpringerBriefs in Business
Expected to ship within 10 - 15 working days
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Competition law regulates anti-competitive conduct by companies in
order to maintain market competition.Cartel law can also cause
restraints of competition and therefore, the existing regulations
should be checked, revised and updated regularly. This book deals
with the prohibition of Resale Price Maintenance, which is
intensively discussed in Germany at the moment. It provides a new
interdisciplinary approach to the topicthat emphasizes the
empirically observable marketing perspective, but draws conclusions
from competition theory. Thus it reflects on the consumer benefits
and welfare effects of RPM legalization at the same time. Since it
provides new and constructive class-based suggestions for a
re-design of European cartel law, this book should be valuable for
researchers, practitioners and politicians. "
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