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The Behaviorally Informed Organization (Hardcover)
Loot Price: R793
Discovery Miles 7 930
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The Behaviorally Informed Organization (Hardcover)
Series: Behaviorally Informed Organizations
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R803
Discovery Miles: 8 030
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Every organization is fundamentally in the business of behavior
change, whether it be a government trying to get a business to
comply with environmental regulations, a business persuading its
customers to be loyal to its products, or a financial institution
encouraging a client to start saving for retirement. Behavior
change is critical to organizational success, but despite its
centrality to organizations, we do not have a good understanding of
how organizations can successfully employ insights from behavioral
science in their operations. To address this gap, this book
develops an overarching framework for using behavioral science. It
shows how behavioral insights (BI) can be embedded in organizations
to achieve better outcomes, improve the efficiency of processes,
and maximize stakeholder engagement. This edited volume provides an
enterprise-wide strategic perspective on how governments,
businesses, and other organizations have embedded BI into their
operations. Contributions by academics and practitioners from the
Behaviourally Informed Organizations partnership highlight
pragmatic frameworks and prescriptive outcomes via illustrative
case studies. Featuring a foreword by Cass R. Sunstein, this book
investigates key findings from BI, with an eye toward how it can be
used to solve problems and seize opportunities in diverse
organizations.
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