Small and medium tourism enterprises (SMTEs) are considered to
dominate the global tourism industry numerically, forming the
backbone for the delivery of tourism offerings. These enterprises
take the form of a range of hotels, bed-and-breakfast
accommodation, travel agencies, restaurants, theme parks, events
companies, resorts, tourist guides and tour operators, to mention a
few. This second edition provides a definitive grounding of how to
create and manage tourism ventures. This edition takes an
entrepreneurial and managerial approach to the subject,
underpinning the various concepts associated with tourism
entrepreneurship. The subject is discussed within the context of
international best practice and research.
General
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