Marketing and Supply Chain Management - A Systemic Approach (Paperback)

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	September 2017
Authors:	Dimitris Folinas • Thomas Fotiadis
Dimensions:	246 x 174 x 15mm (L x W x T)
Format:	Paperback
Pages:	232
ISBN-13:	978-1-138-18165-6
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management Books > Business & Economics > Business & management > Management of specific areas > Purchasing & supply management Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Promotions
LSN:	1-138-18165-X
Barcode:	9781138181656

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