The subject of this book is managerial/leadership communication and
how to apply principles of neuroscience to create effective
messages. It is not a basic "textbook" on general principles of
business/managerial communication, nor is it a scholarly book
developing communication theory. This book differs from most other
business communication-related books in that it takes a
neuroscientific approach to explaining communication that those in
leadership positions do-communicating upwardly, across similar
levels of leadership and downwardly. Other books tend to take a
social scientific or psychological approach to describing effective
approaches to communication and leadership. Social science affects
biological development and cognitive psychology. However, it is
important to understand what is happening within the brain of
members of an audience to understand how to best communicate
managerial and leadership decisions and motivate employees and
others toward action. There are several blogs and articles related
to ways to use neuroscience in managerial communication; however,
this is a unique book in that it is a comprehensive consideration
of many of these principles and uses specific, concrete
applications to help the reader understand them. It, also, provides
opportunities to practice these skills.
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