The Carlsberg Story - Founders, Foundations, and Fortunes (Paperback, 1st ed. 2020)

This book offers a comprehensive business history of one of the largest global brewing companies. By combining industrial history with insights from corporate management and strategy, it reveals the success story of a family-owned company that has achieved a market-leading position worldwide. The author provides deep insights into the founding of the modern Danish brewery by J.C. Jacobsen Carlsberg in 1847, the company's subsequent rapid success, the relationship between brewing and science, and the importance of the Danish scientist H.C. Orsted in establishing this relationship. Readers will also learn about the founder's son, Carl Jacobsen, and the tensions between him and his father; the establishment of the Carlsberg Foundation in 1876; and the transfer of J.C. Jacobsen's breweries to the foundation in 1888, which makes it likely the oldest managing foundation in Europe. Further chapters cover business agreements concerning the Danish beer market in the 20th century, the relations with Tuborg Ltd., the period of occupation in 1940-45, and how Carlsberg finally merged with - but in reality took over -Tuborg in 1970 and missed out on international business opportunities in the 1980s and 1990s. It also examines why Carlsberg has pursued an aggressive expansion strategy since 2000, e.g. by taking over its competitor Scottish and Newcastle together with Heineken in 2008, and has now become the third largest brewery in the world. This book is a must-read for anyone interested in the history of brewing and the success factors of one of the leading global breweries.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	August 2020
First published:	2020
Authors:	Ditlev Tamm
Dimensions:	235 x 155 x 16mm (L x W x T)
Format:	Paperback
Pages:	194
Edition:	1st ed. 2020
ISBN-13:	978-3-03-052669-6
Languages:	English
Subtitles:	Danish
Categories:	Books > Humanities > History > World history > General Books > Humanities > History > History of specific subjects > Economic history Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > History > History of specific subjects > Economic history Books > History > World history > General
LSN:	3-03-052669-0
Barcode:	9783030526696

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