This collection represents a systematic exploration of media
entertainment from an academic perspective. Editors Zillmann and
Vorderer have assembled scholars from psychology, sociology, and
communication to provide a broad examination of the primary
function of media entertainment--the attainment of gratification.
Chapters included here address vital aspects of media entertainment
and summarize pertinent findings, providing an overview of what is
presently known about the appeal and function of the essential
forms of media entertainment, and offering some degree of
integration. Written in a clear, non-technical style, this volume
provides a lively and entertaining study of media entertainment for
academic study and coursework.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
