Action and Inaction in a Social World - Predicting and Changing Attitudes and Behavior (Hardcover)

This book explains how actions and inactions arise and change in social contexts, including social media and face-to-face communication. Its multidisciplinary perspective covers research from psychology, communication, public health, business studies, and environmental sciences. The reader can use this cutting-edge approach to design and interpret effects of behavioral change interventions as well as replicate the materials and methods implemented to study them. The author provides an organized set of principles that take the reader from the formation of attitudes and goals, to the structure of action and inaction. It also reflects on how cognitive processes explain excesses of action while inaction persists elsewhere. This practical guide summarises the best practices persuasion and behavioral interventions to promote changes in health, consumer, and social behaviors.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Release date:	February 2021
Authors:	Dolores Albarracin
Dimensions:	235 x 158 x 27mm (L x W x T)
Format:	Hardcover
Pages:	300
ISBN-13:	978-1-108-84000-2
Categories:	Books > Social sciences > Sociology, social studies > Social theory Books > Social sciences > Psychology > Social, group or collective psychology Books > Social sciences > Sociology, social studies > Social issues > General Books > Social sciences > Psychology > Cognition & cognitive psychology > General
LSN:	1-108-84000-0
Barcode:	9781108840002

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